Simple Pricing. Serious Value

Choose the plan that’s right for your business. Whether you’re just starting out or
scaling fast, we have the tools you need.

Monthly

Annual SAVE 2 MONTHS

✦ Save 20% with yearly billing

Billed monthly

Freemium

$9

/mo

For practitioners

just getting started.

Up to 4 Clients
1 professional document
Up to 4 video calls
Chat with clients
Show clients you’re covered + 20% off your policy
Your own profile page

Starter

$39.99

$32.99

/mo

For practitioners building their practice.

Unlimited clients
5 professional documents
Unlimited video calls
Chat with clients
Remove WO branding
Your own website (up to 6 pages)
Group bookings (up to 10)
Integrations
Show clients you’re covered • 20% off your policy
Your own profile page

Growth

$79.99

$65.99

/mo

For practitioners ready to grow.

Unlimited clients &
documents
Unlimited video calls
Chat with clients
Your own branded
portal, website & docs
Custom domain
Group bookings
(up to 30)
Unlimited AI note taker
AI assistant handles
your admin
See how your practice
is performing
Integrations
Show clients you’re
covered • 20% off
your policy
Your own profile page

Professional

$119.99

$99.99

/mo

For teams that need to move together.

Everything in Growth
Add team members (£39/seat/mo)
Free business
insurance included
Verified insurance
badge on your profile
Full white-label —
portal, docs, emails & site
Unlimited group
bookings
Priority support
Your own profile page

All plans are paid upfront. The monthly rate reflects the total plan price divided by the

number of months in your plan.

Discounts

Student discount

60% off

First 12 months

Start building your practice before you graduate. Available while your course is still ongoing.

Enrolled student, not yet graduated. Fixed 12-month contract

Newly qualified

50% off

First 6 months

Just finished your training? Lock in half price while you build your practice from day one. 

Qualified within the last 12 months . Fixed 6-month contract

Charity discount

40% off

First 12 months

Supporting practitioners doing good. Available to registered charities and not-for-profits.

Registered charity or non-profit. Fixed 12-month contract

Does Professional pay for itself?

See your real cost after insurance + fee savings

Monthly Client Billing

£6,000/mo

£0£100,000

Annual Insurance Cost

£120/yr

£0£1,000

Professional Plan Cost/yr

£1,428

£119/mo billed monthly

Annual Savings

—

Net Cost After Savings

—

Calculation based on standard industry transaction fees and partner insurance premiums. Individual results may vary.

Three Simple Steps to get Started

Step 1

Create your My Well OPS account in less than 2 minutes.

Step 2

Create your My Well OPS account in less than 2 minutes.

Step 3

Set up your calendar, appointments, and payments

Compare key features

Feature	Freemium	Starter	Growth	Professional
Clients & Documents
Clients	Up to 4	Unlimited	Unlimited	Unlimited
Documents	1	5	Unlimited	Unlimited
Branding & Web Presence
WO branding removed
Your own website		Up to 6 pages	Full access	Full access
Custom domain
Full white-label
Calls & Communication
Video calls	Up to 4
Chat with clients
Group bookings		Up to 10	Up to 30	Unlimited
AI & Insights
AI note taker		Up to 20 calls	Unlimited	Unlimited
AI assistant handles your admin
See how your practice is performing
Trust & Insurance
Verified insurance badge
20% off your insurance policy
Free business insurance included
Team & Support
Team members				£39/seat/mo
Integrations
Priority support
Annual billing discount		2 months free	2 months free	2 months free

Everything you need to grow your wellness practice into a thriving business.

Built to put you and your clients first.
Get started for free today!

FAQ’s

What's included in the free plan?

Manage up to 4 clients with core features — bookings, client records, and basic invoicing. When you grow past 4 clients you’ll be prompted to upgrade.

Can I switch plans later?

Yes — upgrade or downgrade at any time. Changes take effect immediately and billing adjusts pro-rata.

What's the difference between Starter, Growth, and Professional?

Each plan unlocks more clients, more features, and lower transaction fees. Professional adds white-labelling, your own domain, business insurance, and team member seats.

Do you offer discounts?

Yes — 60% off for students (first year), 50% off for newly qualified practitioners (first 6 months), and 40% off for registered charities. All on the Professional plan.

Is the website builder included?

The website builder is available as an add-on (£20/mo). It’s the only practice management platform that includes a built-in website builder — no separate tool or hosting needed.

What currency are prices in?

GBP for UK visitors, ZAR for South Africa. Toggle between currencies using the switcher on this page.

Online Practitioners

Therapists & Counsellors

Holistic Practitioners

Bodywork Practitioners

Website

Smart Calendar

Client Communication

Insurance Support

AI & Automation

Data & Insights

Invoicing & Finance

Documents

Notes

Telehealth

Simple Pricing. Serious Value

Freemium

$9

Starter

$39.99

$32.99

Professional

$119.99

$99.99

Discounts

Student discount

60% off

First 12 months

Start building your practice before you graduate. Available while your course is still ongoing.

Enrolled student, not yet graduated. Fixed 12-month contract

Newly qualified

50% off

First 6 months

Just finished your training? Lock in half price while you build your practice from day one. 

Qualified within the last 12 months . Fixed 6-month contract

Charity discount

40% off

First 12 months

Supporting practitioners doing good. Available to registered charities and not-for-profits.

Registered charity or non-profit. Fixed 12-month contract

Does Professional pay for itself?

Three Simple Steps to get Started

Compare key features

FAQ’s

Simple Pricing. Serious Value

Freemium

$9

Starter

$39.99

$32.99

Professional

$119.99

$99.99

Discounts

Student discount

60% off

First 12 months Start building your practice before you graduate. Available while your course is still ongoing.Enrolled student, not yet graduated. Fixed 12-month contract

Newly qualified

50% off

First 6 months Just finished your training? Lock in half price while you build your practice from day one. Qualified within the last 12 months . Fixed 6-month contract

Charity discount

40% off

First 12 months Supporting practitioners doing good. Available to registered charities and not-for-profits.Registered charity or non-profit. Fixed 12-month contract

Does Professional pay for itself?

Three Simple Steps to get Started

Compare key features

FAQ’s

First 12 months

Start building your practice before you graduate. Available while your course is still ongoing.

Enrolled student, not yet graduated. Fixed 12-month contract

First 6 months

Just finished your training? Lock in half price while you build your practice from day one. 

Qualified within the last 12 months . Fixed 6-month contract

First 12 months

Supporting practitioners doing good. Available to registered charities and not-for-profits.

Registered charity or non-profit. Fixed 12-month contract